City of Terrell

Over a period of five years, Pavlik and Associates engaged with the City of Terrell’s leadership to garner a detailed understanding of the community’s strengths and weaknesses; visions of the future as shared by property owners, businesses, elected officials representing the City, Terrell ISD, Kaufman County, and STAR Transit agency, and media outlets.

The professional relationship began with Linda Pavlik leading the public engagement activities for a Downtown Master Plan. Moving forward, she began auditing communications such as websites and printed materials to evaluate their respective effectiveness and making recommendations for improvements. More recently, she supported the City and Terrell Economic Development Corp. in developing an informational campaign for the referendum which would create a Type B sales tax with funding from the Type A sales tax fund. 

Additionally, a careful audit of all STAR Transit’s communication materials resulted in a brand enhancement that would be applied to all outreach and marketing programs.

By performing these and other similar tasks, Pavlik continues to deepen its understanding of effective communication with the general population of Kaufman County and continues to enhance relevant and timely key messages.