Let Our Experience Lead The Way

About Pavlik and Associates

why choose pavlik and associates

 Strategy Development

What do you want to do?   Grow your new business? Redirect your marketing?  Build your personal profile in the greater community?   Pavlik and Associates is experienced in guiding our clients to finetune their goals,  to understand obstacles that may be blocking their pathway to success, and, most importantly, to develop what can be called an “elevator speech”—what should be said to another  person about you and your business “in five minutes.”

 Communications Initiatives

Pavlik and Associates’ team members are communications strategists.   Applying best practices, we develop and execute communications initiatives that are  well-formulated and strategically designed to brand a company, public entity, nonprofit and individuals.   All communications tools are applied both externally and internally, depending on their purpose and need.

 Building Consensus

Consensus is often difficult to build—given philosophies, ideologies,  personal experiences and special interests. We are skilled in bringing people together, whether the discussion is about zoning, public transit, environmental concerns, taxes, school bond programs, and the like. We make sure information that we are sharing is factual, and we encourage those in the discussion to be open.  Ultimately, we build consensus.

 the pavlik team

Linda Pavlik

Linda Pavlik

President and Founder


 Linda Pavlik President, Pavlik and Associates 


Linda Pavlik has amassed more than four decades as a communications specialist. Her firm, Pavlik and Associates, headquartered in Fort Worth, Texas, specializes in public and corporate engagement, creating synergisms among entities in the public and private sectors—and the greater community; and public policy development. Consensus building and research facilitation are among her strengths. Through the years, she has worked with cities, counties, the North Central Texas Council of Governments, State of Texas, the Greater Fort Worth Builders Association, Texas Association of Builders, American Osteopathic Medical Association and others on complicated matters dealing with land use, the environment and community sustainability.

Earlier, Linda was vice president/general manager of another Texas-based public relations company and a news reporter for the Daily Oklahoman, Dallas Times Herald and Fort Worth Star-Telegram. Star-Telegram editors nominated her for the Pulitzer Prize in journalism two consecutive years, and she won numerous state and national awards for enterprising reporting and public service. She published a community newspaper for more than five years.

Honored as a Distinguished Alumna of the University of Oklahoma’s College of Journalism and Mass Communications, Linda has been named one of the most influential persons in Fort Worth five consecutive years; Outstanding Woman in the Workplace by Fort Worth’s Commission on the Status of Women; one of Tarrant County’s Most Influential Businesswomen by The Business Press, the recipient of the prestigious Juneteenth Freedom Seeker’s Award and the YWCA’s Leadership Award.

By serving in many capacities in the nonprofit sector for decades, Linda has gained invaluable experience in relating to the greater communities in which she works. Linda serves as president of the Board of Directors of Women in the Environment (a regional advocacy group of professionals) and a Board Member Emeritus, Amphibian Stage Productions. She manages the Open Government portfolio of the League of Women Voters of Texas. Other positions include a past director of Altrusa Club of Fort Worth; past president and second vice president, Fort Worth chapter, Society of Professional Journalists; charter member of the Fort Worth chapter of Public Relations Society of America; past secretary, Texas Association of Business, Tarrant County; president, YWCA of Tarrant County; president, Communities in Schools; founding director, Hearing Health Institute; and director and secretary, North Texas Area March of Dimes. As vice president of the Tarrant County Hospital District’s board of managers, Linda led a successful effort to establish the county’s first satellite pediatric clinic. 

 Kate Norris, Ph.D.

Kate Norris, currently serving as Vice President of Pavlik and Associates, has direct involvement in many of the firm’s public and private sector accounts and oversees their brand research and community engagement activities.  Kate recently earned a Ph.D. in Public Policy and Public Administration at the University of Texas at Arlington.  Her dissertation investigates the potential of creative collaboration in identifying solutions to complicated public problems such as lack of access to healthcare in rural Texas.  Additional research interests include citizen engagement of all types, co-production in service delivery, intergovernmental collaboration leading to public sector innovation, and communication in the public sector.

Kate has spent the last decade at Pavlik leading community engagement initiatives and public involvement campaigns of all types and sizes. Her on-the-ground communications experience combined with her academic training affords her the exceptional ability to balance grassroots engagement with highly technical, rigorous data-collection and analysis. She is passionate about helping governments and citizens tell their stories and contribute in meaningful ways to community narratives resulting in successful public policy implementation.

Born and raised in Fort Worth, Kate holds a Master of Business Administration in Marketing from the University of North Texas and a Bachelor of Arts in Art History and Religious Studies with a minor in Asian Studies from Texas Christian University. She is an active member of the Greater Fort Worth Public Relations Society of America, the American Society for Public Administration, and the Association for Research on Nonprofit Organizations and Voluntary Action.

Kate Norris, Ph.D.

Vice President


 Tucker Maberry

Tucker Maberry joined the Pavlik and Associates team in November 2022 to provide in-depth research and perspective for the firm and its clients. As an Associate, Maberry creates research reports and uses data to help clients reach project milestones.

Maberry is a lifelong Texan who grew up in a small town north of Dallas before moving to Fort Worth to attend college. He graduated Summa Cum Laude from Texas Christian University in 2022, with a Bachelor of Science in Sociology and a minor in Political Science. In addition to being a member of the Alpha Kappa Delta honor society, he received several academic awards and a research grant during his time at TCU.

Before joining the Pavlik and Associates team, Maberry worked in a homeless shelter, was a research assistant for a university professor, and interned at the Texas State Senate. Always seeking adventure, Maberry has visited over 20 countries and spends his free time exploring Fort Worth. He is motivated to help clients achieve their goals and improve community cohesion. Maberry’s service background includes after-school tutoring, volunteering at a community theatre, and building water wells in Guatemala.

Headshot of Tucker Maberry

Tucker Maberry

Research Associate


 Jim Lattimore

im Lattimore supports the Pavlik and Associates team in strategic initiatives involving land use, conservation and environmental policies. He is an environmental and logistics expert who has logged 5,500 hours as a commercial pilot in command. In the 1970s he worked as a Project Engineer for LTV in flight control systems. In 2017, Jim received the Federal Aviation Administration Wright Brothers Master Pilot Award for 50 years of flying without incidents. He has earned Bachelor of Science and Master of Science degrees from the University of Texas at Austin. Through a fellowship with the National Aeronautical and Space Administration (NASA), his master’s thesis, “Deep Space Guidance Mission” was published by NASA.

Over a 30-year period, Jim held a top management position in the solid waste, recycling and environmental services industries. His responsibilities have included the permitting of disposal and recycling facilities.

In 2017, Texas Governor Greg Abbott appointed Jim to the Brazos River Authority Board of Directors. He also is active on the McDonald Observatory’s Board of Visitors. He has served on the Dean’s Advisory Council, Science Department and the Advisory Council, Environmental Science Department, both at the University of Texas at Arlington. He has been a member of the North Central Texas Council of Governments’ Solid Waste Advisory Council and Resource Conservation Council. As a U.S. Army Captain, Lattimore served in unit commander, staff officer and instructor posts.

Jim Lattimore

Strategic Initiatives Consultant


 Hank Lattimore

Hank Lattimore supports the Pavlik team when our work takes us into the hospitality and environmental spaces.  With the combination of his academic background in economics, finance and hospitality and his history of leading teams to victory, Hank can drive results in a variety of industries and in different roles.  

Hank earned his initial leadership roles in high school and collegiate sailing.  In both team and solo events, he was able to achieve top finishes in State, National and International Competitions.  He was recruited by the US Merchant Marine Academy to lead one of its offshore competition boats as a freshman.  This was one of the key roles that helped him adjust his strategies to effectively manage a team with more seniority and a variety of skill levels.  

Hank returned to Texas and pursued a degree in economics with a minor in finance.  He participated actively in business school and continued his passion for sailing.  Simultaneously, he gained his spirit for entrepreneurship and working with smaller organizations.  He worked in the DFW area as a sales manager for Nautique boats and coaching sailing in northern California, allowing him to grow his professional network to a national and international level.  

Upon graduation, Hank joined then Allied Waste Services (now Republic Services) in the Houston market and built a solid foundation in the solid waste industry.  After talking with business leaders who were familiar with him and his skills, he decided to pursue a master’s in hospitality management at the University of North Texas.  While there, he assisted professors and leaders in coordinating a partnership between UNT and CATIE in Costa Rica on an international sustainable tourism degree program. 

After earning his master’s, Hank joined Marriott International, where he served for more than a decade in a variety of markets and roles, overseeing budgets and developing and implementing plans to turn around poorly performing hotels. Hank’s impactful performance was noticed, and he even received an award from one ownership group for obtaining a flow thru of 280% in one year.

During the early days of COVID-19, Hank successfully pivoted when he partnered with his dad, Jim Lattimore, in the landfill and solid waste management and disposal business.  Together they have been able to secure municipal contracts and this year were recognized by the Texas Commission on Environmental Quality (TCEQ) for operating one of the cleanest landfills in the state.

Headshot of Hank Lattimore

Hank Lattimore

Strategic Initiatives Consultant


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