Let Our Experience Lead The Way

About Pavlik and Associates

why choose pavlik and associates

 Strategy Development

What do you want to do?   Grow your new business? Redirect your marketing?  Build your personal profile in the greater community?   Pavlik and Associates is experienced in guiding our clients to finetune their goals,  to understand obstacles that may be blocking their pathway to success, and, most importantly, to develop what can be called an “elevator speech”—what should be said to another  person about you and your business “in five minutes.”

 Communications Initiatives

Pavlik and Associates’ team members are communications strategists.   Applying best practices, we develop and execute communications initiatives that are  well-formulated and strategically designed to brand a company, public entity, nonprofit and individuals.   All communications tools are applied both externally and internally, depending on their purpose and need.

 Building Consensus

Consensus is often difficult to build—given philosophies, ideologies,  personal experiences and special interests. We are skilled in bringing people together, whether the discussion is about zoning, public transit, environmental concerns, taxes, school bond programs, and the like. We make sure information that we are sharing is factual, and we encourage those in the discussion to be open.  Ultimately, we build consensus.

 the pavlik team

Linda Pavlik

Linda Pavlik

President and Founder


Linda Pavlik has amassed more than 30 years as a communications specialist. Her firm, Pavlik and Associates, established February 1, 1983 and headquartered in Fort Worth, TX specializes in public and corporate engagement, creating synergisms among entities in the public and private sectors—and the greater community; and public policy development. Consensus building and research facilitation are among her strengths. Through the years, she has worked with cities, counties, the North Central Texas Council of Governments, State of Texas, the Greater Fort Worth Builders Association, Texas Association of Builders, American Osteopathic Medical Association and others on complicated matters dealing with land use, the environment and community sustainability.

Earlier, Pavlik was vice president/general manager of another Texas-based public relations company and a news reporter for the Dallas Times Herald and Fort Worth Star-Telegram. Star-Telegram editors nominated her for the Pulitzer Prize two consecutive years, and she won numerous state and national awards for enterprising reporting and public service.

Honored as a Distinguished Alumna of the University of Oklahoma’s College of Journalism and Mass Communications, she has been named one of the most influential persons in Fort Worth three consecutive years; Outstanding Woman in the Workplace by Fort Worth’s Commission on the Status of Women; one of Tarrant County’s Most Influential Businesswomen by The Business Press, the recipient of the prestigious Juneteenth Freedom Seeker’s Award and the YWCA’s Leadership Award.

By serving in many capacities in the nonprofit sector for decades, Pavlik has gained invaluable experience in relating to the greater communities where she works. Pavlik serves as president-elect of the Board of Directors of Women in the Environment (a regional advocacy group of professionals) and a Board Member Emeritus, Amphibian Stage Productions. She is vice president, advocacy, League of Women Voters of Tarrant County. Other positions include a past director of Altrusa Club of Fort Worth; past president and second vice president, Fort Worth chapter, Society of Professional Journalists; charter member of the Fort Worth chapter of Public Relations Society of America; past secretary, Texas Association of Business, Tarrant County; president, YWCA of Tarrant County; president, Communities in Schools; founding director, Hearing Health Institute; director and secretary, North Texas Area March of Dimes; and director, Central Area Council and the North Area Council, Fort Worth Chamber of Commerce. As vice president of the Tarrant County Hospital District’s board of managers, Pavlik led a successful effort to establish the county’s first satellite pediatric clinic.

 Kate Norris

Kate Lattimore Norris joined Pavlik and Associates in 2009, and has worked for the agency in various capacities including research associate and media outreach coordinator. In her role as Director of Community Engagement, she has direct involvement in most of the firm’s public and private sector accounts. Norris graduated Magna Cum Laude in 2009 from Texas Christian University with a Bachelor of Arts in Art History and Religious Studies. She also completed a minor in Asian Studies and even studied Mandarin during her time at TCU. In 2013, she earned a Masters of Business Administration in Marketing at the University of North Texas in Denton, TX, where she was a member of Beta Gamma Sigma, Mu Kappa Tau and other honor societies.

Norris is currently pursuing a Ph.D. in Public Administration and Public Policy at the University of Texas at Arlington. Her research interests include citizen engagement and communication in the public sector. She is especially interested in citizens’ roles in the policy development process and specific organizational functions that foster effective citizen input. She is passionate about helping governments and citizens tell their stories.

Norris is an avid community volunteer and her responsibilities have included President of the League of Women Voters of Tarrant County, Treasurer of the Greater Fort Worth Chapter of the Public Relations Society of America and the Young Alumni Coordinator for the Fort Worth Delta Delta Delta Alumni Association. Additionally, Norris is a former member of the Board of Directors for the League of Women Voters of Texas, where she was VP of Public Relations, as well as a former board member of the Tarrant County Black Historical and Genealogical Society.

 Scott Nishimura

Scott Nishimura, a North Texas journalist whose news career has spanned 35 years, joined Pavlik and Associates in October 2021 to guide its clients in the shaping and telling of their stories. Most recently, he was editor of Fort Worth Inc., the magazine about business and entrepreneurship that he launched for Fort Worth Magazine’s parent in 2015. Scott covered Fort Worth City Hall and was a longtime business reporter and editor for the Star-Telegram. He has also reported on economic development in North Texas for the Fort Worth Business Pres

He’s created numerous products that have engaged readers, including the national award-winning Barnett Shale neighborhood leasing blog for the Star-Telegram, and “The 400: 400 of the Most Influential People in Fort Worth,” an annual special edition for   Inc. magazine. 

Always curious, Scott spent two years riding the bus in his daily commute and other jogs around Fort Worth, to get a better feel for the city. He and his wife Julie redeveloped a historic fourplex in Fort Worth’s Fairmount neighborhood, and he formed and chaired a Mistletoe Heights Neighborhood Association committee that vetted the location of the Medical District TEXRail station in 2012, engaging with the neighborhood, City of Fort Worth, Fort Worth South, and Fort Worth Transportation Authority, holding two public meetings for the T’s federal New Starts grant application, and running a neighborhood-wide balloted vote to gauge support.

Scott grew up in Boston and San Antonio, studied journalism at the University of Missouri, and began his journalism career in Fort Worth. He is active in the ministries of Trinity Episcopal Church of Fort Worth. Scott reads weekly with a student at the Leadership Academy at John T. White Elementary School through the Read Fort Worth program.

Scott Nishimura

Director of Strategic Communications and Media Relations


 Jim Lattimore

Jim Lattimore supports the Pavlik and Associates team in strategic initiatives involving land use, conservation and environmental policies. He is an environmental and logistics expert who has logged 5,500 hours as a commercial pilot in command. In the 1970s he worked as a Project Engineer for LTV in flight control systems. In 2017, Jim received the Federal Aviation Administration Wright Brothers Master Pilot Award for 50 years of flying without incidents. He has earned Bachelor of Science and Master of Science degrees from the University of Texas at Austin. Through a fellowship with the National Aeronautical and Space Administration (NASA), his master’s thesis, “Deep Space Guidance Mission” was published by NASA.

Over a 30-year period, Lattimore held top management position in the solid waste, recycling and environmental services industries. His responsibilities have included the permitting of disposal and recycling facilities.

In 2017, Texas Governor Greg Abbott appointed Lattimore to the Brazos River Authority Board of Directors. He also is active on the McDonald Observatory’s Board of Visitors. He has served on the Dean’s Advisory Council, Science Department and the Advisory Council, Environmental Science Department, both at the University of Texas at Arlington. He has been a member of the North Central Texas Council of Governments’ Solid Waste Advisory Council and Resource Conservation Council. As a U.S. Army Captain, Lattimore served in unit commander, staff officer and instructor posts.

Jim Lattimore

Strategic Initiatives Consultant


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