North Texas Aviation Education Initiative

2009-2010

In response to the widely recognized need for additional workforce in the region, the North Central Texas Council of Governments (NCTCOG) in 2009 launched the North Texas Aviation Education Initiative. Pavlik and Associates and its team of aviation education specialists were retained to conduct a comprehensive study of existing assets and resources and to develop a far-reaching strategic business plan that created the foundation for an integrated aviation education and employment system.

The vision, as developed in this study, is:

The greater North Central Texas community seeks to create and sustain an aviation and education system that fosters individual aviation careers as well as regional aviation viability and growth.

Three focus groups and numerous conversations with stakeholders including universities, school districts, aviation professional associations, youth-oriented program providers, and aviation companies culminated in fourteen study reports. Pavlik developed a marketing slogan and recommended strategies for social media, flyers, outdoor signs, and public service announcements. 

The report discussed dual credit programs, magnet schools, STEM programs, after-school activities for younger children, career and technical education, and extracurricular events and activities. Pavlik recommended specific public universities, community colleges, and high schools to introduce these aviation programs into. Pavlik’s recommendation of rolling out the program on a regional level made the program financially viable, as a statewide rollout would have been cost-prohibitive.

Pavlik won a Gold Award in the MarCom Awards International Marketing and Communications Competition for their logo design for this program.