Let Our Experience Lead The Way

About Pavlik and Associates

why choose pavlik and associates

 Strategy Development

What do you want to do?   Grow your new business? Redirect your marketing?  Build your personal profile in the greater community?   Pavlik and Associates is experienced in guiding our clients to finetune their goals,  to understand obstacles that may be blocking their pathway to success, and, most importantly, to develop what can be called an “elevator speech”—what should be said to another  person about you and your business “in five minutes.”

 Communications Initiatives

Pavlik and Associates’ team members are communications strategists.   Applying best practices, we develop and execute communications initiatives that are  well-formulated and strategic, designed to brand a company, public entity, nonprofit and individuals.   All communications tools are applied both externally and internally, depending on the client.

 Building Consensus

Consensus is often difficult to build—given philosophies, ideologies,  personal experiences and special interests.  We are skilled in bringing people together, whether the discussion is about zoning, public transit, environmental concerns, school curriculums, and the like.   We make sure information that we are sharing is factual, and we encourage those in the discussion to be open.  Ultimately, we bring people together.

 the pavlik team

Linda Pavlik

Linda Pavlik

President and Founder


Linda Pavlik has amassed more than 30 years as a communications specialist. Her firm, Pavlik and Associates, established on February 1, 1983 and headquartered in Fort Worth specializes in public and corporate engagement, creating synergisms among entities in the public and private sectors—and the greater community; and public policy development. Consensus building and research facilitation are among her strengths. Through the years, she has worked with cities, the North Central Texas Council of Governments, State of Texas, the Greater Fort Worth Builders Association, Texas Association of Builders, and others on complicated matters dealing with land use, environmental and community sustainability.

Earlier, Pavlik was vice president/general manager of another Texas-based public relations company and a news reporter for the Dallas Times Herald and Fort Worth Star-Telegram. Star-Telegram editors nominated her for the Pulitzer Prize two consecutive years, and she won numerous state and national awards for enterprising reporting and public service.

Honored as a Distinguished Alumna of the University of Oklahoma’s College of Journalism and Mass Communications, she has been named Outstanding Woman in the Workplace by Fort Worth’s Commission on the Status of Women; one of Tarrant County’s Most Influential Businesswomen by The Business Press, the recipient of the prestigious Juneteenth Freedom Seeker’s Award and the YWCA’s Leadership Award.

By serving in many capacities in the nonprofit sector for decades, Pavlik has gained invaluable experience in relating to the greater communities where she works. Pavlik serves on the Board of Directors of the Women in the Environment (a regional advocacy group of professionals) and Amphibian Stage Productions. She is a past president, League of Women Voters of Tarrant County; director of Altrusa Club of Fort Worth; past president and second vice president, Fort Worth chapter, Society of Professional Journalists; charter member of the Fort Worth chapter of Public Relations Society of America; past secretary, Texas Association of Business, Tarrant County; president, YWCA of Tarrant County; president, Communities in Schools; founding director, Hearing Health Institute; director and secretary, North Texas Area March of Dimes; and director, Central Area Council and the North Area Council, Fort Worth Chamber of Commerce. As vice president of the Tarrant County Hospital District’s board of managers, Pavlik led a successful effort to establish the county’s first satellite pediatric clinic.

 Kate Norris

Kate Lattimore Norris joined Pavlik and Associates in 2009, and has worked for the agency in various capacities including research associate and media outreach coordinator. Currently serving as Director of Community Engagement, she has direct involvement in many of the firm’s public and private sector accounts. Norris graduated Magna Cum Laude in 2009 from Texas Christian University with a Bachelor of Arts in Art History and Religious Studies. She also completed a minor in Asian Studies and even studied Mandarin during her time at TCU. In 2013, she earned a Masters of Business Administration in Marketing at the University of North Texas in Denton, TX, where she was a member of Beta Gamma Sigma, Mu Kappa Tau and other honor societies.

Norris is currently pursuing a Ph.D. in Public Administration and Public Policy at the University of Texas at Arlington. Her research interests include citizen engagement and communication in the public sector. She is especially interested in citizens’ roles in the policy development process and specific organizational functions that foster effective citizen input. She is passionate about helping governments and citizens tell their stories.

Norris is an avid community volunteer and currently serves as President of the League of Women Voters of Tarrant County. She is Treasurer of the Greater Fort Worth Chapter of the Public Relations Society of America as well as the Young Alumni Coordinator for the Fort Worth Delta Delta Delta Alumni Association. Norris is a former member of the Board of Directors for the League of Women Voters of Texas, where she was VP of Public Relations, as well as a former board member of the Tarrant County Black Historical and Genealogical Society.

Kate Norris

Director of Community Engagement


 Jim Lattimore

Jim Lattimore supports the Pavlik and Associates team in strategic initiatives involving land use, conservation and environmental policies. He is an environmental and logistics expert who has logged 5,500 hours as a commercial pilot in command. In the 1970s he worked as a Project Engineer for LTV in flight control systems. In 2017, Jim received the Federal Aviation Administration Wright Brothers Master Pilot Award for 50 years of flying without incidents. He has earned Bachelor of Science and Master of Science degrees from the University of Texas at Austin. Through a fellowship with the National Aeronautical and Space Administration (NASA), his master’s thesis, “Deep Space Guidance Mission” was published by NASA.

Over a 30-year period, Lattimore held top management position in the solid waste, recycling and environmental services industries. His responsibilities have included the permitting of disposal and recycling facilities.

In 2017, Texas Governor Greg Abbott appointed Lattimore to the Brazos River Authority Board of Directors. He also is active on the McDonald observatory’s Board of Visitors. He has served on the Dean’s Advisory Council, Science Department and the Advisory Council, Environmental Science Department, both at the University of Texas at Arlington. He has been a member of the North Central Texas Council of Governments’ Solid Waste Advisory Council and Resource Conservation Council and the Fort Worth Chamber of Commerce Transportation Committee. As a U.S. Army Captain, Lattimore served in unit commander, staff officer and instructor posts.

Jim Lattimore

Strategic Initiatives Consultant


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